WineSkills
WineSkills is the WFA’s business development program for the wine industry, comprising
- business modules and resources for personal use
- workshops and clinics conducted regionally
- major seminars and forums
A dedicated WineSkills website is being developed to give WFA members and current and past WineSkills participants access to practical resources and tools to assist them in building and maintaining a profitable business. It will be available at this web address very soon.
Information about all WineSkills options can be obtained from:
Robin Shaw, Director, Tourism & Member Services
Telephone: 08 8222 9255
Email: robin@wfa.org.a
Current programs
Business resources are delivery in six main topic areas:
- Business Management
- Financial Planning
- Strategic Planning
- Distribution & Sales Strategies
- Marketing & Branding
- Tourism
Short modules available under each area include: Overview, Nuts & Bolts; Checklists, Case Studies, and Calculators & Spreadsheets. Each module has been developed in conjunction with industry experts and consultants are available to assist with implementation.
Workshops currently available include:
- Professional Customer Service & Sales for Cellar Doors
- Merchandising for Profit
- Distribution Strategies – Domestic
- Distribution Strategies – Export
- Wine Tourism Essentials
- Branding for Profit
- Go Direct – Opportunities in a Connected World
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The following are comments from a recent regional workshop
- Succinct, relative
- A great eye opener for me and I have a lot of work ahead of me, great course
- Interesting industry perspective and real, useful tools and insights. Fantastic!
- Great content, made me look at my business in a new way
- Very comprehensive and wide range of information was delivered
- The focus on strategic matters and practical opportunities was excellent
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