Wine Tourism Toolkit
This interactive CD provides practical information to winery operators who are looking to maximise the opportunities offered through wine tourism.
It includes information on expanding winery businesses or integrating with other businesses to offer additional tourism options, such as accommodation, restaurant or food facilities, merchandise and special events. Information on business planning and marketing is also included, with several examples of real-life case studies around Australia.
Produced with the support of the Department of Industry, Tourism & Resources, the CD was distributed to all Australian wineries in 2005.
WFA members can access it online for free via the Members' Area of this website. Non-members can purchase the CD for $95+GST.
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The toolkit will be upgraded during 2010 as part of a WFA project to create a new framework for wine tourism development in Australia.
Further information
Robin Shaw
Manager, Tourism & Business Development
Telephone 08 8222 9255
Email robin@wfa.org.au