Wine Tourism Resources

A dedicated Wine Tourism Resources website is being developed to complement the new national Wine & Food Tourism Strategy and is due for completion early in 2012.

In the meantime, the following resources are still available.

Wine Tourism Toolkit

This interactive CD provides practical information to winery operators who are looking to maximise the opportunities offered through wine tourism.

It includes information on expanding winery businesses or integrating with other businesses to offer additional tourism options, such as accommodation, restaurant or food facilities, merchandise and special events. Information on business planning and marketing is also included, with several examples of real-life case studies around Australia.

Wine Tourism Uncorked

WFA and the Department of Industry, Tourism & Resources developed and released Wine Tourism Uncorked in 2008. This full-colour publication provides case studies of 24 successful Australian wineries and documents the challenges and opportunities wine tourism offers. Copies are available by contacting WFA on (08) 8222 9255 or wfa@wfa.org.au

Wine Tourism Uncorked builds on a series of fact sheets released in 2003 and still available online. While some references are now out of date, the basic information remains sound.

• Introduction
• Understanding Wine Tourism Markets
• Licences, Legal Issues and Tax
• The Cellar Door Experience
• Promotion and Distribution
• Understanding the Tourism Industry
• Checklist

Disclaimer - While the Winemakers' Federation of Australia (WFA) believes that this information will be of assistance, it should not be relied upon as a substitute for obtaining professional advice on particular matters. The accuracy of each statement is not guaranteed and accordingly WFA disclaims any liability for errors or omissions or for any loss or consequence, which may arise from any person relying on this information.