WFA plays a lead role in developing the capacity for sustainable wine tourism at an industry and individual winery level, including skills development of cellar door and hospitality staff.

 

In 2009 we re-established the Australian Wine Tourism Alliance and won a significant Federal Government grant to revise and update the National Wine Tourism Strategy during 2010 (see media release).

 

We also represent the wine industry on the National Tourism Alliance and contribute to the development of a Wine Tourism Training Package through Tourism Training Australia.

 

Our other major initiative is the delivery of wine tourism training, workshops and seminars as part our WineSkills Program. The focus is on the development of practical skills in areas such as merchandising, brand development and customer service.

 

WFA resources include: