What We Do

• We coordinate campaigns and advocacy work around issues such as tax, retail consolidation, responsible consumption of alcohol and labelling requirements, and are the acknowledged first point of contact when Government wishes to engage with the wine industry.
  
  
• We have a full-time Canberra office, frequently tread the corridors of Parliament and make regular submissions and presentations on the industry’s behalf.
  
  
• We represent the industry at major international forums such as the OIV, build relationships with regulators in key markets, and work to change laws and attitudes that unfairly impinge on market access for Australian wine.
  
  
• Our committees provide input on wine production to Food Standards Australia New Zealand and manage packaging issues that could damage the industry’s reputation by creating problems related to trade regulations, standards, costs or education.
  
  
• We work closely with Wine Grape Growers’ Australia to ensure the wine industry’s interests are understood when national decisions are made around biosecurity and plant health.
  
  
• We attract significant Government funding to co-ordinate training and development initiatives in areas such as environmental performance, business skills, wine tourism and industry analysis.
  

We are not responsible for overseas marketing, export regulation, industry statistics or the allocation of resources for research and development (though we work closely with Wine Australia and the GWRDC to ensure the industry’s priorities are recognised).

Our primary activities are:

• Setting Directions 
• Government Relations
• Trade & Market Access
• Health & Social Responsibility
• Business Development 
• Wine Tourism Development 
• Environmental Sustainability
• Research & Development
• Biosecurity & Vine Health 
• Packaging