Wine Tourism Toolkit

An interactive CD providing practical information to winery operators who are looking to maximise the opportunities offered through wine tourism was launched by the Hon Fran Bailey MP, Minister for Small Business & Tourism at the Wine & Food Tourism Conference on 3 August 2005.

The CD includes information on expanding winery businesses or integrating with other businesses to offer additional tourism options, such as accommodation, restaurant or food facilities, merchandise and special events. Information on business planning and marketing is also included, with several examples of real-life case studies around Australia.

Produced with the support of the Department of Industry, Tourism & Resources, this CD has been distributed to all Australian wineries. Copies are available for purchase at $95+GST each.

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