In June 1996, the Winemakers Federation of Australia released Strategy 2025, a statement of the objectives and goals for the Australian wine industry over the next 30 years, with the vision that:

'.. by the Year 2025 the Australian wine industry will achieve $4.5 billion in annual sales by being the world's most influential and profitable supplier of branded wines, pioneering wine as a universal first choice lifestyle beverage.'

Strategy 2025 was undertaken to address challenges and opportunities facing the Australian wine industry, and to determine a whole of industry vision for the future. Strategy 2025 specifically focuses on Australia 's resource requirements, market opportunities, competitiveness and government facilitation which are required to fulfil the industry vision.

Strategy 2025 highlights the need for specific strategies to be developed for key competitive issues in the wine industry such as marketing, environment and research and development.

For a complete copy of Strategy 2025 go to:

http://www.winetitles.com.au/awol/overview/strategy2025

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