M. Beverland

Title Publication Year
Are salespeople relationship oriented? (And do they need to be?) A study based on the New Zealand wine industry International Journal of Wine Marketing 1999
The Evolution of Events in the Australasian Wine Sector Tourism Recreation Research 2001
The evolution of wine events in Australia and New Zealand: A proposed model International Journal of Wine Marketing 2001
Old world vs. new in wine tourism & marketing Australian & New Zealand Wine Industry Journal 1999
Organisational life cycles in small New Zealand wineries Australian & New Zealand Wine Industry Journal 2000
The search for competitive advantage: do relationships hold the key to future success? Australian & New Zealand Wine Industry Journal 2001
Shake-out! Will small wineries survive in the global wine trade? New Zealand Strategic Management 1999
Wine tourism in New Zealand - maybe the industry has got it right International Journal of Wine Marketing 1998
Wine Tourism Life-Cycle Development: A Proposed Model Tourism Recreation Research 2001
Wine Tourism: A Tale of Two Conferences International Journal of Wine Marketing 2000
Wine tourists - missed opportunities in West Auckland Australian and New Zealand Wine Industry Journal 1998
Wine tourists: a missed opportunity or a misplaced priority? Pacific Tourism Review 1999



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