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Authors:
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J. Fountain;
N. Fish;
S. Charters;
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| Publication:
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CAUTHE 2007 Conference (2007) |
| Publication Type:
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Working Paper |
| Location:
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Sydney, Australia |
| Accessible Location:
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Contact Author |
| Email:
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fountaij@lincoln.ac.nz |
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Keywords:
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Wine Tourists;
Service Quality;
Tasting Fees;
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| Synopsis:
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It is commonly asserted that wine tourism is beneficial for wineries. However operating a cellar
door tasting room has numerous financial costs. One possible response to this situation is to
charge a tasting fee for tourists visiting the cellar door. This approach has been introduced in
many wine regions, yet there has been little research which explores wine tourists’ attitudes
towards a tasting fee, the impact of a fee on their overall winery experience, or their view of the
‘value’ of the service they receive at the winery cellar door.
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| Notes:
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CAUTHE 2007 Conference: Tourism Past Achievements, Future Challenges
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