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Authors:
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N. Fish;
J. Fountain;
S. Charters;
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| Publication:
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CAUTHE 2007 Conference (2007) |
| Publication Type:
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Working Paper |
| Location:
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Sydney, Australia |
| Accessible Location:
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Contact Author |
| Email:
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Nfish@swin.edu.au |
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Keywords:
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Wine Tourism;
Wineries;
Service Quality;
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| Synopsis:
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Wine tourism has emerged as a growing area of special interest tourism in Australasia. It is
increasingly significant to the regional tourism product and a significant element of the business
strategy of many wineries. For a winery operation to be successful, the wines produced must
find a sustainable and loyal market. The option of providing visitor facilities at the winery
cellar door is one that many winery managers recognise as an important avenue for sales and
building brand loyalty. The visit to the cellar door plays a crucial role in the wine tourism
experience. Understanding the wine tourists’ cellar door expectations and experiences is
important to allow winery managers to better meet those expectations. Wine tourists are not
homogeneous, however, and differ in terms of expectations and preferences.
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| Notes:
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CAUTHE 2007 Conference: Tourism Past Achievements, Future Challenges
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