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Authors:
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G. Galloway;
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| Publication:
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La Trobe University Report (2006) |
| Publication Type:
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Summary Of Results |
| Location:
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Victoria, Australia |
| Accessible Location:
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Contact Author |
| Email:
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G.galloway@latrobe.edu.au |
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Keywords:
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Winery Visitation;
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| Synopsis:
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A total of 222 people returned usable surveys.
Highlights
- 52.5% male
- Females largely under 50
- Over 80% married or defacto
- Almost 2/3 are 18-49
- 1 in 10 from overseas
- Almost 2/3 of these from the UK
- 1 in 4 from Melbourne
- Almost 1/2 from Victoria and NSW
- 54% had intermediate wine knowledge
- $100 median wine spend per month
- Median 6 bottles per month purchased
- 43% less than 6 bottles per month
- 23% greater than 12 bottles per month
- More than 75% drink wine a few times a week or more
- 47% consume less than 6 bottles per month
- 19% consume greater than 12 bottles per month
- 19% were on an overnight trip
- Median stay 2 nights in region
- Greater than half were travelling with a family
Influences on a visit to a wine region:
Highlights
- Staff and service
- Scenery
- Learning
- Relaxation
- Reputation
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| Notes:
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Currently revising a full paper based on the results mentioned in the summary report for journal publication.
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