Case Study 5.3: Taking advantage of the relationship between wine, food and tourism: joint marketing activities

Authors: R.D. Mitchell; C.M. Hall; G.W. Kearsley;
Publication: Tourism in New Zealand: An Introduction (2001)
Publication Type: Book chapter
Start Page: 193
Location: Melbourne, Australia
Accessible Location: Oxford University Press
Keywords: Wine; Food; Tourism;
Notes:

ISBN: 0-19-558414-7


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