What do Generations X and Y Want in a Wine Tourism Experience? An Application of Importance-Performance Evaluation to a Youth-Targeted Wine Tour

Authors:	J. Carlsen; D. Getz; C. Willcock;
Publication:	3rd International Wine Business & Marketing Conf. (2006)
Publication Type:	Conference Proceedings
Location:	France
Notes:	In Proceedings of the 3rd International Wine Business and Marketing Conference, Montpellier, France

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