Gross Margin Ready Reckoner

The Gross Margin Ready Reckoner is a simple but effective business planning tool that allows wine businesses to test the profi tability of different production, market and sales scenarios.

Originally created, in conjunction with Deloitte, during the development of the Directions to 2025 industry strategy, it was significantly expanded and upgraded in 2010 as part of the Wine Restructuring Action Agenda (WRAA).

The Ready Reckoner can be used to simulate the impact of changes in product mix, pricing, markets and distribution strategies. It calculates gross margin impacts from: prices in destination markets; market selection (countries); route to market alternatives; and production inputs variations.

The Ready Reckoner uses benchmark data generated from Deloitte’s annual financial benchmarking survey to calculate the profitability of whatever production or marketing scenarios you input.

Profitability is measured by Gross Margin, which is the difference between revenue and cost of goods sold expressed as % of revenue.

Access the Ready Reckoner

Information sheet (PDF)

Further information
Susan Bell, Manager, Research & Analysis
Telephone (08) 8222 9255
Email susan@wfa.org.au