The Winemakers' Federation of Australia undertakes responsibility for positioning the Australian wine industry, influencing the perception of the industry by politicians, the media, financial sector and general public.

Since its inception in 1990, the Federation has played a leading role in lifting the profile of the Australian wine industry. Projects such as Wine Australia, the National Wine Industry Outlook Conference, Strategy 2025 and The Marketing Decade, to name just a few, have contributed to the positioning of the industry.

Further information on positioning activities is available via the links below.

Wine Industry Outlook Conference

Wine & Food Tourism Conference

Strategy 2025

Marketing Decade

Political Relations

Grape Grower Relations

Media Relations

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