Ensuring your wine arrives safely at your customer's home is crucial. It is important to educate your customers on how to transport wine correctly so that it remains in the same pristine condition it was at the time of purchase.

Take the time to inform your customers about the hazards of travelling with wine, especially over long distances when temperatures are high. It only takes a short period of intense heat to adversely affect a wine's quality and cause leakage from expanding wine moving the cork.

If you operate a wine club or mail order service, you will need a reliable home delivery service, so do your research carefully and make sure that the transport company you use is reliable and knowledgeable in wine transportation.

International shipping can be expensive and the rules vary from country to country. Enlist the services of a reliable company that can assist with getting wine through customs easily and store it correctly.

Delivering wine home for your customers also presents another opportunity to reconnect. Consider including the following with every case you send:

• Tasting notes
• Cellaring time for each wine
• Food matching suggestions or even a recipe
• Wine range information
• Extra order form
• A handwritten thank you note.

Australia Post is one company that offers a specialised wine delivery service throughout Australia and internationally. Check out the Tools & Ideas section for guidelines on how Australia Post can be utilised to deliver your wine reliably and cost effectively.