There are countless ways to get involved in international marketing. Many can be expensive, costing more than the entire marketing budget of most small and medium-sized businesses. However, with a little creativity, thorough research, planning and a collective approach, you can succeed in the international marketing arena.

Working Cooperatively
Some of the most effective ways involve working cooperatively with Local, Regional and State Tourism Organisations. Most run a variety of activities targeting their chosen international markets. Tourism Australia also offers a range of cooperative opportunities that allow the Australian tourism industry to get involved in marketing programs.

Options
While consumer marketing and 'above-the-line' (paid advertising) promotions are generally prohibitively expensive for individual product operators there are many other lower cost options that can build to form an effective marketing strategy. It is important to take full advantage of each opportunity you invest in, planning your activities to ensure maximum leverage and exposure.

In this Section:

• Find details on how to tap into the inbound market, through advertising, by targeting the travel trade and working with the media.