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Selling

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This section is all about your brand image, how you tell your story and sell yourself, and more nuts-and-bolts issues such as customer service, direct marketing and the value of merchandise.

Handled well, a targeted mix of marketing and promotional materials can be very effective. Handled in an uncoordinated way, this area can burn a big hole in your budget with less than great results. Remember that your brand is not just your logo, your tag line, wine label or signage. It's also what consumers think about your product.

1. Your brand and story

2. Marketing and communications
      Newsletters (print and email)
      Brochures
      Websites
      Social media
      Working with the media
      Advertising

3. Customer service 

4. Merchandise

5. Wine clubs

6. Direct marketing
      Legal issues

 

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