Financial Sustainability

WFA helps winemakers build profitable and sustainable businesses that can survive changing economic conditions. We work with a number of professional partners to provide a range of resources.

Our major initiative is WineSkills, a national business workshop program that offers practical solutions across key operational areas, including Sales & Marketing, Business Planning, Market Development, Financial Operations and Wine Tourism.

Resources available online are:

• Annual Financial Benchmarking Survey – a joint initiative of Deloitte and WFA
• Cellar Door METRICS ™ – a performance measurement program for cellar doors developed by WFA and now administered through Morton Blacketer Pty Ltd
  

Resources available as part of the Directions to 2025 strategy, and accessible via the Wine Australia website, include:

• Wine Benchmark Calculator – an online resource tool for calculating the wine gross margin based on a range of variables including variety and destination market
• Wine Benchmarking Guides (PDF) for small, medium and large wineries

Who do I contact?
Robin Shaw
Director, Tourism & Member Services
Telephone 08 8222 9255
Email robin@wfa.org.au