"Our major initiative is WineSkills, a national business workshop program that offers practical solutions ..."

Winemakers’ Federation of Australia

Tel: (08) 8222 9255

Fax: (08) 8222 9250

Email: wfa@wfa.org.au

PO Box 2414

Kent Town SA 5071


Financial Sustainability

WFA helps winemakers build profitable and sustainable businesses that can survive changing economic conditions. We work with a number of professional partners to provide a range of resources.

Our major initiative is WineSkills, a national business workshop program that offers practical solutions across key operational areas, including Sales & Marketing, Business Planning, Market Development, Financial Operations and Wine Tourism.

Resources available online are:

Resources available as part of the Directions to 2025 strategy, and accessible via the Wine Australia website, include:

  • Wine Benchmark Calculator – an online resource tool for calculating the wine gross margin based on a range of variables including variety and destination market
  • Wine Benchmarking Guides (PDF) for small, medium and large wineries

Who do I contact?
Robin Shaw
Director, Tourism & Member Services
Telephone 08 8222 9255
Email robin@wfa.org.au

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