Directions to 2025
The Wine Australia: Directions to 2025 strategy was developed jointly by WFA and the Australian Wine and Brandy Corporation (AWBC) and released in May 2007. It is a comprehensive blueprint for the industry that was designed to build on the Strategy 2025 document released 10 years previously.
The 24-page report contains 46 strategies built around three core themes: anticipating the market, influencing consumer demand and building sustainable success. The report can be viewed in PDF format.
A complementary online Information Resource Kit prepared at the time is still available from the AWBC website. It includes Market Insight Reports for key markets, Winery Benchmarking Guides, an international Consumer Trends Report and an Infrastructure Audit Report.
A Gross Margin Ready Reckoner previously included in the kit was expanded and upgraded in 2010 and is now hosted on the WFA website.
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