Wednesday
August 3, 2005
Adelaide Convention Centre
Wine and food are natural partners – a partnership
that extends to tourism, where the lure of fine wine,
great dining, beautiful scenery and a gorgeous place
to stay brings thousands of tourists to Australia’s
cities and regional areas.
With hundreds of small wineries struggling to find
a route to market, and increasing competition among
restaurants for customers and yield, tourism provides
an opportunity to carve a niche in the wine and restaurant
markets and ensure profitability.
The Winemakers’ Federation of Australia in
collaboration with Tourism Australia and Restaurant
& Catering Australia, has initiated this conference
to help wineries, restaurants, food producers and
tour operators recognise and benefit from the opportunities
tourism offers.
“We are working to entice and attract more
people to Australia and an important element of this
is to understand what motivates them and how food
and wine fit into this picture. Tourism has a well-defined
distribution system and wine and food operators can
learn more about this and how they can make inroads
in this area.”
Andrew McEvoy
Director – Australasia
Tourism Australia
Wine Tourism Toolkit
Launched by Hon Fran Bailey MP, Minister for Small
Business & Tourism
View
WFA Press Release
View
Wine Tourism Toolkit CD Overview
Conference Presentations:
More Than Just a Menu or Cellar Door
- Developing and Marketing Australia’s Wine
and Food Tourism Experience - Andrew McEvoy, Director
Australasia, Tourism Australia - view presentation / view example of Tourism Australia campaign
(If you experience slow or choppy video performance,
right mouse click on the link and select Save Target
As... to save the movie to your hard drive)
Strategies for Building Your Regional Brand
- The Rise and Rise of Brand Barossa - Peter
Sawrey, Chairman Wine Barossa
You Can’t Manage What You Don’t
Measure - How Regular Benchmarking for Cellar
Doors, Restaurants and Accommodation can be used to
Make Marketing Decisions - Andrew
Montague, Hunter Valley Wine Country Tourism Inc
Restaurants as Tourism Attractions
- Attracting and Keeping the Tourism Market: The Role
of Regional Food and Wine on Menus and Wine Lists
- John
Hart, Restaurant & Catering Australia and Luke
Mangan, Proprietor, Salt Restaurant & Bistro Lulu
How to Create a Successful Wine and Food
Trail - From Obscurity to Success: Case Study
of Swan Valley Wine & Food Produce Trail - Sharon
O'Reilly, City of Swan
Partner Up for Success - Identifying
and Selecting Strategic Partners for Developing Memorable
Tourism Experiences - Mark
Potter, Blessed Cheese
Regional Pulling Power - Take a
Region’s Natural Attributes, Add a Little Wine,
Food and Luxury to Create a Total Visitor Experience
- Alla
Wolf Tasker, Lake House Daylesford and Steve
Myles, Immerse in the Yarra Valley
