Wine Restructuring Action Agenda
A Wine Restructuring Action Agenda for the Australian wine sector was launched on 10 November 2009 with the release of a statement to all winemakers and grape growers and a package of complementary initiatives.
Regional workshops then were held in 15 centres around Australia between February and May 2010.
WRAA Toolkit
As part of WRAA, the following tools have been developed or upgraded to help wineries and grape growers develop business models and strategies that take into account the changed competitive environment for wine.
Gross Margin Ready Reckoner for wineries
An on-line business planning tool allows wine businesses to test the profitability of different production, market and sales scenarios.
VineBiz Ready Reckoner for grape growers
Available from the
WGGA, VineBiz is an Excel-based Ready Reckoner tailored for wine grape businesses and available on CD-ROM. A complementary
Growers’ Guide explores nine alternative business models.
Vineyard Decision Checklist
This checklist and complementary Vineyard Redevelopment Options were developed for WRAA. There are four simple steps. No data is required as it is a first-pass diagnostic that reveals issues requiring follow up investigation.
Wine Tourism Profit Builder
The Profit Builder is a checklist for wineries looking to maximise cellar door opportunities by moving from simple wine tasting to genuine tourism experiences. It is cross-referenced against relevant sections of WFA’s Wine Tourism Toolkit.
Further information
WRAA is a joint initiative of the sector's four national organisations – the Winemakers’ Federation of Australia, Wine Grape Growers’ Australia, the Australian Wine and Brandy Corporation and the Grape and Wine Research and Development Corporation. Further information: (08) 8222 9255 or wfa@wfa.org.au