Wine Restructuring Action Agenda
The Wine Restructuring Action Agenda (WRAA) was a joint initiative of the four national wine industry organisations, coordinated by WFA.
It was launched on 10 November 2009 with the release of a statement to all winemakers and grape growers and a package of complementary initiatives.
A second statement summarising activities and outlining ongoing priorities for the industry was released on 6 December 2010.
As part of WRAA, the following tools were developed or upgraded to help wineries and grape growers develop business models and strategies that take into account the changed competitive environment for wine.
Gross Margin Ready Reckoner for wineries
An on-line business planning tool allowing wine businesses to test the profitability of different production, market and sales scenarios. Information sheet
VineBiz Ready Reckoner for grape growers
Available from the WGGA
, VineBiz is an Excel-based Ready Reckoner tailored for wine grape businesses and available on CD-ROM. Information sheet
Vineyard Decision Checklist
This checklist and complementary Vineyard Redevelopment Options were developed for WRAA. There are four simple steps. No data is required as it is a first-pass diagnostic that reveals issues requiring follow up investigation.
Wine Tourism Profit Builder
A checklist for wineries looking to maximise cellar door opportunities, cross-referenced against relevant sections of WFA’s Wine Tourism Toolkit.