WFA Wine Tourism Programmes

NOW LAUNCHED
World-First Cellar Door Benchmarking Project

Do you want to be part of a world-first benchmarking project that will add extraordinary value to your cellar door business? WFA's Cellar Door benchmarking program is now live, online and ready to help you achieve better cellar door performance.

Join the dozens of wineries who are already onboard by visiting www.cellardoormetrics.com.au today. This easy to use, custom built site will enable you to utilise and quickly benefit from the benchmarking program.

This revolutionary new program will help you get answers to questions like:

how much your cellar door visitors spend and on what?

how successful you are at getting your visitors to buy and what influences them?

how your labour costs are related to sales?

... and a whole lot more high-impact data for your business, as well as comparative results from other wineries in your region, state and even nationally?

The WFA Cellar Door Benchmarking program will empower your decision making for a more profitable business.

So, how do you get to benefit from these substantial rewards?

spend a few minutes each month entering data (it’s quick and easy plus support and tools can be provided)
there is a fee of just $240 for the entire year’s program, with an introductory discount of $50 when paid by 30 June 2008!
tell your industry mates - more wineries means the data delivered to you is more comprehensive and valuable

To register today, click here.

The sooner you start entering your data, the sooner your cellar door will benefit. Remember, every day you postpone means valuable data lost to your business forever.

Download October Grapegrower & Winemaker Magazine article here

Comments and Testimonials received:

'The South Australian Tourism Commission is proud to support the new Cellar Door METRICS program. This is an exciting, world-first, on-line cellar door benchmarking system, which provides operators with accurate and up-to-date wine tourism and cellar door performance monitoring data.

One of South Australia’s great strengths as a tourism destination is its reputation as the nation’s wine capital. Our cellar doors are a vital and extremely popular ingredient in the brilliant blend of experiences South Australia offers its visitors.

Cellar Door METRICS provides real-time information to cellar door operators for industry benchmarking, and allows access to data vital for maximizing business performance. It will also allow the South Australian Tourism Commission to far more accurately assess the value of winery cellar door business to the State’s Tourism Industry. I encourage South Australia’s cellar door operators to get involved in this great new initiative. More information can be found at www.cellardoormetrics.com.au .'

- W.T. (Bill) Spurr, Chief Executive, South Australian Tourism Commission

'Cellar door is an important part of our distribution channel. It’s an opportunity to deal directly with customers and get instant feedback on our products. As profit margins are greater through this channel, it’s an important piece of the pie. We want to increase cellar door sales by 100% in the next 12 months and are constantly looking for ways to help achieve this goal. We registered on the CellarDoorMETRICS website straight away. There’s nothing else out there quite like this. I will be able to benchmark my cellar door against others in my region and in NSW. It’s also a good tool for reporting history of our own sales. The website is easy to use and it's not a big commitment in terms of loading sales data to get the reports.'

- Hannah Logan, Owner, Logan Wines

Who do I contact?
Robin Shaw, Tourism Development Director:
phone 08 8222 9255, email robin@wfa.org.au

Members are welcome to contact Robin to discuss the cellar door benchmarking project or other wine tourism activities.

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